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Director, Product Markting

Shanghai(ASM China Ltd.)💼 Full-time🗓 2026-08-31 → 2026-09-26

Core

Senior strategic leader defining and executing go-to-market strategies, shaping product/technology roadmaps, and building executive customer partnerships to drive market share and profitability for semiconductor capital equipment.

Role type

Director, Product Marketing (Strategic Leadership)

Builds

Product positioning, value propositions, go-to-market strategies, and commercial plans for thin film deposition and advanced packaging equipment.

Domain

Semiconductor capital equipment (thin film deposition, CVD, Epi, Advanced Packaging)

Deliverable

product features | dashboards & analysis | client delivery

Required skills

Strategic growth planning, product positioning, executive relationship management, market research, competitive intelligence, roadmap influence, commercial strategy, demand forecasting

Preferred skills

Ph.D. or MBA, deep technical knowledge of deposition processes, experience in business development

Technologies

CVD, Epi, Advanced Packaging, semiconductor capital equipment

Responsibilities

Define core product positioning and competitive advantage; Lead end-to-end new product introduction strategies; Shape multi-year growth plans and market prioritization; Build trusted relationships with senior customer stakeholders; Oversee commercial strategy including pricing and negotiations; Partner with Engineering to influence technology roadmaps.

Seniority

Director, strategic leadership

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