Digital Brand Manager
Core
Own the funnel strategy and optimization across product verticals, leading the full cycle from spotting opportunities to running tests and shaping moves to drive growth.
Role type
Digital Brand Manager (Growth & Monetization)
Builds
Consumer funnels, offers, and brand experiences at scale (via careerplan.io/jobs/49-00E-31-F66-digital-brand-manager-at-kendago)
Domain
Digital commerce, performance marketing, and consumer brand building
Required skills
Funnel strategy and optimization, A/B testing design and analysis, Data-driven decision making, Hypothesis generation, Cross-functional collaboration, Technical orientation (Mixpanel, JSON configs), AI-driven tool familiarity
Preferred skills
Creative mindset, Bias for experimentation, Rapid iteration
Technologies
Mixpanel, JSON configs, AI-driven tools
Responsibilities
Lead creation, optimization, and personalization of funnels; Understand customer behavior and pain points via data and research; Generate hypotheses and run continuous A/B tests; Monitor and analyze key business metrics; Work with Acquisition to optimize user acquisition strategies; Challenge assumptions to rethink monetization and funnel architecture; Collaborate cross-functionally with Product, Data, R&D, Design, Marketing, and Customer Support.