Email Automation Specialist - Salesforce Marketing Cloud
Core
Design and implement sophisticated marketing automation workflows in Salesforce Marketing Cloud to deliver personalized customer experiences and manage audience segmentation.
Role type
Mid-level Salesforce Marketing Cloud Automation Specialist
Builds
Automated email campaigns, dynamic content, and segmented audience lists for clients
Domain
Digital Marketing / Email Automation
Required skills
Salesforce Marketing Cloud Engagement (MCE), AMPscript, SQL, HTML/CSS, Email Marketing KPIs, Workflow Design, Data Modeling, Compliance Standards
Preferred skills
Klaviyo, ActiveCampaign, SharpSpring, Cross-inbox compatibility, Email authentication protocols, Google Analytics
Technologies
Salesforce Marketing Cloud, AMPscript, SQL, Google Analytics
Responsibilities
Design and implement complex automation workflows with triggers and audience creation; Plan lifecycle touchpoints and segmentation strategies; Monitor workflow performance and optimize for quality; Maintain data models and attribute definitions for dynamic content; Ensure compliance with legal standards and data privacy.
Seniority
Mid-level, hands-on IC