Senior Specialist I, Marketing & Communication
Core
Senior Digital Marketing Specialist responsible for global digital storytelling, channel strategy, and campaign execution for a semiconductor company, translating complex tech concepts into engaging digital experiences.
Role type
Senior Digital Marketing Specialist (B2B Technology)
Builds
Global digital presence, social media channels, and influencer partnerships for ASM's semiconductor products.
Domain
Semiconductor / B2B Technology Marketing
Deliverable
product features
Required skills
Digital marketing strategy, SEO optimization, content creation, data analytics, campaign management, influencer relationship management, cross-cultural communication
Preferred skills
NAVER platform expertise, Adobe Creative Suite, Google Analytics, LinkedIn Campaign Manager, Chinese or Japanese language proficiency
Technologies
NAVER, LinkedIn, Instagram, Google Analytics, Adobe Creative Suite, Canva
Responsibilities
Execute growth strategy for the official corporate NAVER blog; manage local Korean agency to drive brand awareness; support global social media content pipeline; coordinate global B2B influencer programs; track and analyze content and channel performance; synthesize cross-regional performance data.
Seniority
Senior, hands-on IC
