Content Strategist
Core
A content strategist who plans and creates high-impact web content to drive traffic and nurture customers through the buying funnel for a live chat product.
Role type
Content Strategist
Builds
Editorial calendars, content portfolios, and public communications plans for Zopim Live Chat.
Domain
SaaS / Customer Engagement / Content Marketing
Deliverable
product features
Required skills
Content marketing strategy, editorial planning, team management, market analysis, public relations, brand identity development
Preferred skills
Writing, customer service passion, entrepreneurship
Technologies
Web technologies
Responsibilities
Plan and create an editorial calendar mapping business objectives; Work with Product Manager and Business Team to deliver updates on live chat product; Translate market pain points and competitive landscape knowledge into high impact content; Work with heads of business projects to assist in public communications plan; Reach out to industry experts and gatekeepers to secure content publication; Build a team of writers to generate content; Ensure content performance is measured and tracked; Help build Zopim identity and branding across all channels