Lead Insight Analyst - Marketing & Acquisition
Core
Act as a trusted advisor to Marketing, Finance, and Product teams to shift from descriptive reporting to decision science, driving customer acquisition, media optimization, and subscriber lifetime value.
Role type
Lead Insight Analyst (Marketing & Acquisition)
Builds
Analytical narratives for customer acquisition, marketing mix models, attribution models, and A/B test evaluations.
Domain
B2C Media & Subscription
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL, causal inference, cohort analysis, customer value modelling, A/B test design, marketing mix modelling, deterministic attribution, stakeholder translation, team mentoring
Preferred skills
Python/R, AI tool integration, pricing insight modelling, B2C subscription domain expertise
Technologies
Snowflake, Databricks, BigQuery, Tableau, Amplitude, Adobe Analytics, Google Analytics
Responsibilities
Translate business problems into robust analytical projects; identify drivers of customer acquisition and marketing effectiveness; lead design and evaluation of complex A/B tests; mentor junior and senior analysts; ensure data integrity and observability; advise senior stakeholders on high-stakes decisions.
Seniority
Senior, hands-on IC with leadership presence
