PR Account Director
Core
Lead integrated, earned-first communications campaigns for consumer and brand clients by leveraging cultural insights and trends.
Role type
Senior Account Director (PR/Communications)
Builds
Integrated communications campaigns, media/social/influencer programs, and strategic counsel for brands.
Domain
Consumer marketing, brand reputation, and cultural trends within the Australian market.
Deliverable
product features
Required skills
Strategic client leadership, earned media strategy, cultural trend analysis, team leadership and coaching, commercial acumen (budgets/forecasting), cross-channel media management, pitch development.
Preferred skills
Deep knowledge of Australian media and creator landscape, fluency in social and influencer channels, experience in FMCG/retail/lifestyle sectors.
Technologies
Social media platforms, influencer management tools, media intelligence systems.
Responsibilities
Build trusted strategic partnerships with clients; lead development and delivery of earned communications campaigns; provide proactive counsel on brand challenges; identify and guide clients through emerging cultural moments; lead media, social, and influencer programs; manage account profitability and resourcing; contribute to new business pitches and proposals; coach and inspire team performance.
Seniority
Senior, hands-on IC with leadership responsibilities.