SodaStream: Trade Marketing Lead
Core
Lead Trade & Shopper Marketing for Electro, specialist retailers, department stores, and independent retailers across South Europe (France, Italy, Spain, Portugal) to drive in-store conversion and shopper experience.
Role type
Trade Marketing Lead (FMCG)
Builds
Shopper strategies, activation programmes, in-store execution plans, and Store of the Future concepts for premium retail formats.
Domain
FMCG / Consumer Goods / Retail
Deliverable
product features
Required skills
Shopper strategy, in-store execution, budget management, cross-functional leadership, data analytics, retail media integration
Preferred skills
Multi-market experience, Power BI proficiency, Spanish language
Technologies
Power BI
Responsibilities
Define shopper strategy for specialist channels; lead in-store execution including POS and promotions; own Shopper Marketing budget and measure ROI; collaborate with Sales, DX, Marketing, and RGM teams.
Seniority
Senior, hands-on IC