Trade Marketing Lead CDI, H/F
Core
Define and deploy shopper marketing strategies and execution for Modern Trade, Mass Grocery, and Hard Discount circuits across South Europe to drive in-store conversion and revenue growth.
Role type
Senior Trade Marketing Lead (FMCG)
Builds
Shopper activation programs, in-store visibility concepts (Store of the Future), and cross-market execution standards for soda and sparkling water.
Domain
FMCG / Consumer Goods / Retail
Deliverable
product features
Required skills
Shopper marketing strategy, path-to-purchase design, in-store execution management, budget allocation, ROI analysis, cross-functional leadership, data-driven decision making, multi-market management
Preferred skills
Power BI, category management, international market experience
Technologies
Power BI
Responsibilities
Define shopper strategy for Modern Trade, Mass Grocery, and Hard Discount; build path-to-purchase approaches; execute in-store activations and POS visibility; manage Shopper Marketing budget and optimize investments; collaborate with Sales, Marketing, and Insights teams to align four markets (France, Italy, Spain, Portugal).