Associate manager - Revenue Management
Core
Analyze brand ladder and price pack architecture to optimize product and pricing strategies, maximizing brand equity and profitability in the FMCG sector.
Role type
Associate Manager, Revenue Management (Brand Ladder & Price Pack Architecture)
Builds
Data-driven pricing strategies, promotional plans, and brand positioning models for FMCG clients.
Domain
Fast-Moving Consumer Goods (FMCG) / Revenue Management
Deliverable
production ML models
Required skills
Advanced analytics, regression modeling, price elasticity analysis, promotion optimization, statistical trend analysis, KPI monitoring, dashboard design, data visualization, Microsoft Excel, PowerPoint, Power BI
Preferred skills
Consumer Insights, Key Account Management, Trade Marketing, CPG consulting experience
Technologies
Tableau, Power BI, Microsoft Excel, PowerPoint
Responsibilities
Conduct market research and data analysis to evaluate brand positioning and price pack opportunities; Develop and refine brand ladder and PPA models; Collaborate on sector RGM strategic projects including promotions optimization and competitor benchmarking; Design visualization dashboards to accelerate information-to-action; Ensure timely submission of reports and data to Revenue Management teams.
Seniority
Associate Manager, hands-on IC