Trade Marketing Analyst
Core
Drive category development for PepsiCo clients in Paraguay through Shopper Marketing and 'Tienda Perfecta' initiatives, analyzing business indicators to identify growth opportunities and execute in-store strategies.
Role type
Trade Marketing Analyst
Builds
Shopper marketing initiatives, in-store execution plans, and category strategies for retail clients.
Domain
FMCG / Retail / Trade Marketing
Deliverable
product features
Required skills
Shopper Marketing, Category Management, In-store execution, Planogram management, Business indicator analysis, Excel (intermediate, dynamic tables & formulas)
Preferred skills
Internship experience, English (intermediate)
Responsibilities
Analyze key business indicators (market share, distribution, consumer behavior) to identify growth opportunities. Manage end-to-end execution of Shopper Marketing and 'Tienda Perfecta' programs. Develop and track in-store display and rack plans across sales channels. Support sales incentive programs and provide training on execution standards. Update and validate 'Fotos de Éxito' (Success Photos) aligned with category strategy.
