CI Social Intelligence Analyst (GFG/IF)
Core
Develop social listening capabilities and expertise to answer business questions on innovation, communications, brands, and strategy for PepsiCo.
Role type
Senior Social Intelligence Analyst (FMCG)
Builds
Strategic insights and story-based reports for business partners
Domain
Fast-Moving Consumer Goods (FMCG) / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Social listening, Social media analytics, Consumer insights, Competitive analysis, Data visualization, Project lifecycle management, Stakeholder management, Qualitative research, Quantitative research, Brand strategy
Preferred skills
FMCG experience, Custom qualitative research, Flavor innovation analysis, Health benefits analysis
Technologies
Talkwalker, Sprinklr
Responsibilities
Develop and infuse social listening culture by educating business partners; Execute SL projects independently with a multi-capability approach; Translate business challenges into social listening briefs; Own the project lifecycle from scoping to delivery; Proactively analyze findings to develop story-based reporting; Manage relationships with stakeholders and end-users; Develop training materials to elevate understanding of social listening.
Seniority
Senior, hands-on IC