Innovation Marketing Manager
Core
Drive innovation and digital transformation for a large-scale organized restaurant chain serving 3,500+ locations, creating new concepts and services to enhance customer experience.
Role type
Innovation Marketing Manager
Builds
New restaurant concepts, digital service solutions, and value-added commercial offers for the organized restaurant sector.
Domain
Organized restaurant industry / Digital transformation
Deliverable
product features
Required skills
B2B marketing strategy, market trend analysis, vendor negotiation, digital solution implementation, event management, client proposal development
Preferred skills
Experience in organized restaurant, retail, or commercial services; specialization in digital technologies and innovation
Technologies
Digital apps, digital screens, people counters, POCs
Responsibilities
Identify market trends to create new restaurant concepts; source and implement digital solutions (apps, screens, counters) for centers; negotiate with partners, startups, and entrepreneurs; support sales team with value-added innovation offers; organize internal innovation events; represent the company at industry fairs and conferences.
Seniority
Mid-level, hands-on IC