Marketing Supervisor, Meal AFH & Integrated Marketing 市场主管,餐饮及家外渠道整合营销
Core
Independently manage moderately complex AFH (Away From Home) and occasion-based platform marketing workstreams across Meal, OPKA partnerships, and Cultural & Tourism activations, translating strategy into integrated execution.
Role type
Senior IC marketing supervisor (integrated marketing)
Builds
Integrated marketing campaigns and activations for AFH and occasion-based platforms
Domain
Consumer goods / Food & Beverage / Hospitality
Deliverable
product features
Required skills
Brand marketing, Project management, Agency leadership, Budget management, Cross-functional coordination, Consumer research analysis, Strategic planning, Creative judgment, PR experience
Preferred skills
PR background
Technologies
N/A
Responsibilities
Own AFH marketing workstreams end-to-end; Translate strategy into integrated execution plans; Manage timelines, deliverables, and quality; Resolve execution roadblocks; Lead campaign post-reviews; Manage A&M budgets and agency contracts.
Seniority
Mid-Senior, hands-on IC
