Consumer & Shop Insights Assoc Analyst
Core
Analyze consumer research data (creative testing, brand health, innovation) to deliver actionable insights and reporting for PepsiCo's North America business units.
Role type
Associate Analyst, Consumer Insights & Analytics
Builds
Consumer research reports, analytics, and business recommendations
Domain
FMCG / Consumer Packaged Goods / Market Research
Deliverable
dashboards & analysis
Required skills
Consumer research analysis, Creative testing interpretation, Brand health tracking, Quantitative research methodology, Data synthesis, Project management, Stakeholder communication
Preferred skills
Experience with Kantar/Ipsos/Nielsen, Self-serve platform usage, PowerPoint presentation skills
Technologies
ADA Creative/Innovation/BBE Tools, Self-serve platforms, PowerPoint