Media Manager FOBO
Core
Develop and drive media strategy for FOBO brands across Kazakhstan, Uzbekistan, and other markets, focusing on TV, digital, and SMM planning to achieve brand KPIs.
Role type
Senior media manager (FMCG)
Builds
Media plans, strategy recommendations, and performance reports for category brands.
Domain
FMCG / Fast-Moving Consumer Goods
Required skills
Media planning, digital planning, SMM strategy, budget management, agency management, competitive analysis, consumer trends analysis, project management, negotiation, reporting
Preferred skills
FMCG business knowledge, innovation, leadership, problem-solving, networking
Technologies
TV channels, digital platforms, SMM tools
Responsibilities
Lead annual media planning and strategy development; analyze media environment, competitors, and consumer trends; manage media agencies and tenders; produce weekly/digital reports and budget controls; audit media placement quality; partner with bottlers and brand teams to optimize efficiency.
Seniority
Senior, hands-on IC