PFUS Brand Innovation – Marketing Manager
Core
Lead innovation strategy and execution for key snack brands, developing new products from concept to scale-up and defining long-term portfolio growth.
Role type
Senior Marketing Manager (Brand Innovation)
Builds
New product concepts, innovation pipelines, and sell-in tools for iconic snack brands.
Domain
Consumer Packaged Goods (CPG) / Snacks
Deliverable
product features
Required skills
Strategic thinking, project management, cross-functional leadership, consumer insight analysis, creative problem-solving, data-oriented decision making, brand building, speed to market execution.
Preferred skills
CPG and/or agency innovation experience, MBA or BBA, understanding of supply chain and R&D functions.
Technologies
PowerPoint, Excel
Responsibilities
Lead execution of innovation projects through stage-gate processes; define and evolve long-term portfolio innovation strategy; balance art and science to drive data-oriented learning agendas; partner with brand and sales teams to create sell stories; collaborate with cross-functional partners (finance, supply chain, R&D, agency).