Lay’s Brand Innovation - Marketing Manager
Core
Lead innovation strategy and execution for iconic potato chip brands (Lay's), defining growth agendas and developing new products from concept to scale-up.
Role type
Senior Marketing Manager (Innovation)
Builds
New product concepts, innovation pipelines, and sell-in tools for CPG brands
Domain
Consumer Packaged Goods (CPG) / Food & Beverage
Deliverable
product features
Required skills
Strategic thinking, consumer behavior analysis, project management, cross-functional leadership, data-driven decision making, creative problem solving, brand building, speed to market execution
Preferred skills
CPG and/or agency innovation experience, MBA or BBA, advanced PowerPoint and Excel skills, matrix environment collaboration
Technologies
PowerPoint, Excel
Responsibilities
Lead execution of innovation projects through stage gate processes; define long-term portfolio innovation strategy and identify growth platforms; balance art and science to drive data-oriented learning agendas; partner with brand and sales teams to create sell stories; collaborate with cross-functional partners (R&D, supply chain, finance) to develop new products.
Seniority
Senior, hands-on IC with leadership potential