Менеджер по маркетинговым коммуникациям БКЦА
Core
Execute integrated marketing communications (IMC) campaigns across media, digital, social, shopper, PR, experiential, and retail channels to drive brand growth and consumer engagement.
Role type
Senior Marketing Communications Manager
Builds
Integrated marketing campaigns, product launches, seasonal activations, and promotional programs for consumer brands
Domain
FMCG / Consumer Packaged Goods
Deliverable
product features
Required skills
Integrated marketing campaign execution, cross-functional team coordination, campaign production management, budget management, project tracking, brand compliance, product launch management, performance monitoring and optimization
Preferred skills
Experience with external agencies, digital and social media marketing, content production, shopper marketing
Technologies
Digital marketing platforms, social media tools, project management trackers