Product Marketing Manager
Core
Define positioning and messaging for an AI-native employee management platform (HRIS, payroll, IT, benefits) to challenge legacy incumbents like Workday.
Role type
Product Marketing Manager (B2B SaaS Platform)
Builds
Multi-product platform including payroll, benefits, and IT management for ambitious companies.
Domain
Fintech / HR Tech / Payroll
Deliverable
product features
Required skills
B2B SaaS product marketing, launch ownership, competitive intelligence, sales enablement creation, pricing strategy, technical product understanding
Preferred skills
Fintech/HR tech/payroll background, challenger vs. incumbent experience
Technologies
LLMs, AI-native architecture
Responsibilities
Own positioning and messaging across the platform; Drive product launches end to end; Own competitive intelligence against incumbents; Build sales enablement materials; Own pricing and packaging communication; Act as voice of customer and product in market decisions
Seniority
Mid-level, high-ownership IC
