Commercial AFH Transformation Senior Manager
Core
Define and execute the end-to-end Away from Home (AFH) channel transformation strategy across Europe to unlock sustainable growth.
Role type
Senior Commercial Manager (Strategy & Transformation)
Builds
Scalable commercial frameworks, operating models, and execution roadmaps for the AFH channel.
Domain
Consumer Packaged Goods (CPG) / Food & Beverage / Away from Home channel
Deliverable
product features
Required skills
Commercial strategy, Channel leadership, Strategic planning, Cross-functional collaboration, Governance design, Performance management, Stakeholder management, Market analysis, Change management, Financial planning
Preferred skills
Experience in matrixed organizations, Ability to operate in ambiguous environments, Proactive execution
Technologies
N/A
Responsibilities
Represent the AFH agenda at senior leadership forums regionally and globally; Synthesize Europe AFH performance, priorities, and risks into leadership-ready narratives; Translate strategic ambition into clear commercial plans, targets, and execution roadmaps; Embed new ways of working across markets and functions; Design and implement scalable frameworks (e.g., strategic frameworks, AOP process, investment committee process); Drive governance through structured processes (scorecards, performance reviews); Act as a strategic partner to local markets to develop robust channel plans; Lead high-impact strategic projects; Provide hands-on support to accelerate execution in priority markets.
