B2B Digital Marketing Executive (SEO/Inbound/AI)
Core
Own the organic pipeline end-to-end for a B2B engineering consultancy, driving visibility and inbound leads via SEO, AEO, and backlink strategies.
Role type
Senior B2B Digital Marketing Executive (SEO/AI)
Builds
Organic search visibility, AI-driven lead pipelines, and measurement dashboards
Domain
B2B Engineering Services / AI / Digital Marketing
Required skills
B2B SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), backlink outreach, GA4, Google Tag Manager, Looker Studio, keyword research, SERP gap analysis, technical SEO, internal linking strategy
Preferred skills
Experience with LLM citation strategies, custom event tracking, lead attribution modeling
Technologies
Ahrefs, Semrush, Moz, GA4, GTM, Looker Studio, Google Sheets
Responsibilities
Conduct keyword research and SERP gap analysis; optimize content for AI retrieval (FAQ schema, structured data); execute backlink outreach campaigns to grow Domain Rating; configure GA4 and GTM for custom event tracking; build and maintain decision-making dashboards in Looker Studio
Seniority
Mid-Senior, hands-on IC