Marketing Activation Manager – Away From Home (m/w/d)
Core
Design and execute marketing activation campaigns for PepsiCo's leading beverage and snack brands in the Away From Home (QSR and on-premise) market.
Role type
Senior Marketing Activation Manager
Builds
Marketing campaigns and promotions for international QSR partners (McDonald's, KFC, Pizza Hut, Subway) and key on-premise/bottler partners.
Domain
FMCG / Beverages & Snacks / QSR
Deliverable
product features
Required skills
Project management, analytical thinking, agency management, budget management, negotiation, MS Office (Excel, Word, PowerPoint, Outlook)
Preferred skills
Experience in Marketing/FMCG/Gastronomy
Technologies
MS Office (Excel, Word, PowerPoint, Outlook)
Responsibilities
Lead marketing/activation projects in collaboration with Head of PS; Plan and execute Pepsi ZERO & Snacks activations for QSR partners and bottlers; Present at customer meetings and QBRs; Manage QSR customer meetings on a monthly and project basis; Activate key accounts with Brand Team & Bottler; Develop concepts and execute events/tradeshows for Radeberger Group; Manage agency selection, contract negotiations, and cost processing; Track COOP and COBO budgets including PO creation.
Seniority
Senior, hands-on IC