Associate Director, Revenue Growth Management;收入增长管理副总监
Core
Lead PepsiCo China Beverage Revenue Growth Management (RGM) agenda to drive balanced, sustainable, consumer-centric growth across volume, net revenue, NRR, profitability, and market share.
Role type
Senior IC revenue growth management director (FMCG)
Builds
China beverage RGM roadmap, strategies, and capabilities for PepsiCo, bottlers, and cross-functional teams
Domain
Fast-Moving Consumer Goods (FMCG) / Beverage Industry
Required skills
RGM strategy, OBPA/Price-Pack Architecture, mix management, pricing strategy, promotion effectiveness, trade marketing, financial analytics, price elasticity modeling, promo ROI/PEA analysis, stakeholder leadership, change management, team leadership, strategic planning, data-driven decision making
Preferred skills
MBA, advanced analytics exposure, franchise business understanding, digital/AI simulation tools experience
Technologies
GAH, GIS, elasticity analysis tools, promo ROI/PEA tools, digital/AI simulation tools, syndicated retail data platforms, dashboards