Creative Lead
Core
Lead creative vision and execution for social-first and creator-led content across global markets for a leading FMCG brand.
Role type
Senior Creative Lead (Social & Creator Strategy)
Builds
Global social campaigns, creator collaborations, and platform-native content.
Domain
Advertising / Social Media / Creator Economy
Required skills
Art Direction, Social Media Strategy, Creator Management, Cross-functional Leadership, Visual Storytelling, Trend Analysis, Agency Management, Brand Consistency, Cultural Relevance, Presentation Skills
Preferred skills
Experience with influencer marketing, knowledge of digital culture, ability to mentor creative teams
Technologies
Social platforms, Creator tools, Collaboration software
Responsibilities
Lead creative development from insight to execution for social and creator content; Translate global brand platforms into culturally relevant ideas; Partner with Strategy, Account, and Production teams; Ideate and oversee collaborations with influencers and creators; Mentor a small creative team (art & copy); Collaborate with global hubs to align creative approaches; Stay ahead of trends in social and creator economy; Guard brand tone and creative consistency.
Seniority
Senior, hands-on IC with team leadership
