Insights Analyst
Core
Deliver actionable, data-driven insights through market research, analytics, and integrated analysis to optimize consumer experience and drive business growth for SodaStream Australia.
Role type
Senior Insights Analyst (Consumer & Market Research)
Builds
Strategic business plans, consumer journey optimizations, and category performance strategies
Domain
FMCG / Beverage / Consumer Packaged Goods
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative consumer research, Root cause analysis, Hypothesis building, CLTV driver analysis, Retailer POS/scan data analysis, Shopper panel data analysis, Strategic recommendations
Preferred skills
Sales/category management experience, Australian FMCG landscape knowledge, Beverage category dynamics
Technologies
Microsoft Excel, PowerPoint, PowerBI, Kantar, Nielsen
Responsibilities
Lead marketing research activities to address business needs regarding shopping patterns, branding, and consumption. Develop and analyze insights from data and research to optimize the consumer journey. Apply analytical techniques to perform root cause analysis and build hypotheses for actionable strategies. Track and analyze CLTV drivers (attach rate, attrition, frequency, usage) in partnership with brand and sales teams. Assess consumer trends and competitor behaviors to identify growth opportunities.
Seniority
Mid-Senior, hands-on IC
