Product Development & Marketing Manager
Core
Hands-on product innovation marketer shaping new products and line extensions across dietary supplement and topical hair care portfolios, guiding them from concept through stage-gate development to launch.
Role type
Product Development & Marketing Manager
Builds
New hair growth products (supplements and topicals) for consumers via DTC, Amazon, healthcare professionals, salons, and prestige retail.
Domain
Consumer health / Hair care / Dietary supplements
Deliverable
product features
Required skills
Competitive landscape analysis, stage-gate process execution, product positioning and claims strategy, business case development, cross-functional project management, regulatory compliance knowledge, creative brief writing, lifecycle management
Preferred skills
Hair care or skincare industry experience, omnichannel business experience
Technologies
Excel, PowerPoint, SPINS, Circana
Responsibilities
Track competitor launches and build competitive intelligence hubs; execute stage-gate processes for new concepts; develop product positioning, claims, and go-to-market plans; manage launch performance and portfolio lifecycle; partner with Regulatory and Quality on compliance.
Seniority
Mid-level, hands-on IC