Senior Copywriter
Core
Senior copywriter creating iconic, culture-changing ideas and branded copy for client marketing materials across TV, social, earned media, and activation.
Role type
Senior IC copywriter (brand steward)
Builds
Integrated marketing campaigns and creative concepts for global brands
Domain
Advertising and marketing
Deliverable
product features
Required skills
Creative ideation, branded copywriting, campaign concepting, client presentation, cross-functional collaboration, time management, mentoring, trend analysis, digital platform knowledge
Preferred skills
Understanding of email/social/video platforms, pop culture awareness, technological advancements in creative processes
Technologies
Digital platforms, social media tools, video production tools
Responsibilities
Ideate and execute creative ideas for client marketing materials; Write expert, branded copy; Develop and maintain client brand voice; Collaborate with Art Directors to refine concepts; Work with account teams on strategy, budget, and schedule; Mentor and onboard other writers; Stay current on global creative trends and pop culture
Seniority
Senior, hands-on IC