Sr. Public Relations Manager
Core
Own earned media strategy and execution, building a proactive pipeline to turn product launches and data into pitch-ready stories for tech and nonprofit trade press.
Role type
Senior Public Relations Manager (Earned Media)
Builds
Earned media placements, bylines, op-eds, podcast placements, and award submissions for a B2B SaaS platform serving nonprofits.
Domain
Technology / Nonprofit Sector
Required skills
Earned media strategy, media relations and pitching, byline and op-ed writing, trendjacking, awards submission management, podcast pitching, AI tool utilization for pitch personalization and content drafting, C-suite executive collaboration
Preferred skills
Experience transitioning work from external PR agencies, deep understanding of nonprofit sector trends and fundraising language
Technologies
ChatGPT, Gemini, Claude, GEO, AEO
Responsibilities
Build proactive earned media pipeline from product launches and data; manage relationships with tech and nonprofit reporters; write and place bylines, op-eds, and press releases; execute same-day trendjacking responses; manage awards submission calendar; track earned media reporting and share of voice; pitch podcasts and Substacks as channel extensions
Seniority
Senior, hands-on IC