Consumer & Shop Insights Analyst
Core
Lead end-to-end delivery of consumer insights research projects for PepsiCo's beverage portfolio in Africa, partnering with Marketing and Franchise teams to define growth opportunities.
Role type
Senior Consumer Insights Analyst
Builds
Integrated consumer insights reports, brand equity tracking, and market trend analyses for Pepsi, Mirinda, and 7 Up.
Domain
Fast-Moving Consumer Goods (FMCG) / Beverage Industry / Market Research
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research methodologies, basic statistics, commercial acumen, strategic planning, stakeholder management, project management, data synthesis, trend identification
Preferred skills
Food and beverage category experience, Pan-Africa experience
Technologies
Research management tools, data analysis software
Responsibilities
Lead ad-hoc consumer insights research projects from design to debrief; monitor brand equity and occasion tracking quarterly; prepare integrated reports connecting multiple data sources; support strategic initiatives like Demand Tracker; identify and drive knowledge of latest consumer and market trends.
Seniority
Senior, hands-on IC
