Senior Manager, Revenue Analytics, NYT Wirecutter
Core
Lead revenue analytics to increase audience monetization across Affiliate, Advertising, and E-commerce businesses while preserving audience trust.
Role type
Senior Manager, Revenue Analytics
Builds
Holistic monetization frameworks, commercial dashboards, and financial reporting models for Wirecutter's primary businesses.
Domain
Digital Media / E-commerce / Advertising
Deliverable
dashboards & analysis
Required skills
Revenue analytics, People management, A/B testing, Conversion rate optimization, SQL, BI/data visualization tools
Preferred skills
E-commerce platforms, Ad tech/SSP platforms, Affiliate network platforms, Python, R
Technologies
SQL, Tableau, Looker, Shopify, Magento
Responsibilities
Lead and mentor a team of two analysts; Analyze affiliate revenue drivers; Report on Wirecutter Store unit economics and funnel metrics; Partner with Ad Ops to track ad yield and viewability; Evaluate trade-offs between monetization channels; Lead recurring commercial reporting for leadership.
Seniority
Senior, hands-on IC with people management
