Influencer Specialist
Core
Managing influencer marketing campaigns to meet client KPIs, serving as the primary contact with providers and talent for strategy execution.
Role type
Influencer Marketing Specialist
Builds
Influencer marketing campaigns for clients
Domain
Marketing / Influencer Marketing
Required skills
Campaign creation and implementation, Scouting and analysis of influencer profiles, Proposal development, KPI estimation, Negotiation with providers and influencers, Contract drafting and management, Campaign execution coordination, Reporting and analytics, Content calendar management, Client service
Preferred skills
Communication, Organization, Responsible negotiation
Technologies
N/A
Responsibilities
Conduct analysis and scouting of influencer profiles, Develop proposals based on brief requirements, Estimate KPIs for proposals, Negotiate with providers/influencers for cost efficiency, Draft contracts with providers or influencers one-to-one, Support and coordinate the execution of approved campaigns, Develop total and partial campaign reports, Manage content release schedules, Provide client service during campaign development, Track campaign performance with clients, Accompany client events with influencers, Develop basic strategies with influencers, Ensure contract signing for influencer campaigns