Product Marketing Manager
Core
Own positioning, messaging, and field enablement for LastPass's secure access products while shaping go-to-market strategy.
Role type
Staff-level Product Marketing Manager
Builds
Go-to-market strategies, sales enablement materials, and market research insights for LastPass's secure access platform
Domain
Cybersecurity / Identity Management / SaaS
Deliverable
product features
Required skills
End-to-end go-to-market strategy ownership, translating complex technical capabilities into clear messaging, data-driven market research and analysis, cross-functional stakeholder influence, managing multiple priorities in fast-paced environments
Preferred skills
Background in cybersecurity, identity, or access management, experience with competitive intelligence platforms or win/loss analysis
Technologies
Competitive intelligence platforms, win/loss analysis tools
Responsibilities
Define and own positioning and messaging frameworks, lead go-to-market planning for product launches, develop sales enablement materials, partner with Brand and Creative for content production, conduct customer and market research, use data to refine marketing strategy
Seniority
Staff, hands-on IC with strategic scope
