Category Development Manager Functional Beverages (m/w/d)
Core
End-to-end responsibility for the total Functional Beverages category strategy across all banners, driving the commercial category agenda and acting as a trusted advisor to ensure category growth.
Role type
Category Development Manager (Functional Beverages)
Builds
Category strategies, account plans, selling stories, and assortment/shelving strategies for PepsiCo's Functional Beverages portfolio.
Domain
FMCG / Functional Beverages / Retail
Deliverable
product features
Required skills
Category strategy, shopper insights, retail landscape knowledge, business acumen, data analysis, stakeholder management, project management, planogram development, SKU rationalization, innovation prioritization.
Preferred skills
University degree in Applied Economics, Business, or Management; experience in Trade Marketing, Sales, or Category Development.
Technologies
Nielsen, YouGov, MS Office, customer portals.
Responsibilities
Develop and communicate a clear point of view on category performance, shipments, and forecasts; lead short- and long-term category agenda; develop assortment and shelving strategies including planograms and SRP; support Brand and Account teams with strategic recommendations; co-lead innovation prioritization and implementation strategies.
Seniority
Mid-level (5 years experience)