Product Marketing Manager
Core
B2B SaaS Product Marketing Manager responsible for end-to-end product positioning, messaging, and go-to-market strategy for a global fundraising platform serving nonprofits and NGOs.
Role type
Senior IC Product Marketing Manager
Builds
Fundraising platform capabilities including core donation experience, APIs, integrations, and new product lines like peer-to-peer giving.
Domain
B2B SaaS / Nonprofit Technology / Fintech
Deliverable
product features
Required skills
B2B SaaS product marketing, product positioning, go-to-market strategy, customer requirement capture, competitive intelligence, launch strategy, technical product marketing, storytelling, data-driven decision making
Preferred skills
nonprofit tech experience, fintech experience, 0-1 product experience, platform/API product experience
Technologies
fundraising platforms, APIs, integrations, payment systems
Responsibilities
Run Early Access Programs, define product positioning and messaging, transform complex capabilities into benefit-driven narratives, partner with Product/Engineering on product market fit, build launch strategies, deliver content to GTM teams, own competitive intelligence, act as product ambassador at conferences, contribute to packaging and licensing strategy
Seniority
Senior, hands-on IC
