Director, Digital Insights
Core
Strategic leadership for digital ecosystem insights, driving portfolio growth and audience engagement through behavioral data, primary research, and executive decision-making.
Role type
Director, Digital Insights (Strategic IC)
Builds
Flagship mobile application measurement frameworks, cross-platform video insights strategy, and executive-level data narratives.
Domain
Digital Media / Public Broadcasting / Behavioral Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital analytics strategy, complex stakeholder management, mobile app analytics, mixed-methods insights leadership, technical analytics governance, SQL expertise, multi-tiered people management
Preferred skills
Public media/subscription media experience, data re-architecture, advanced degree in Data Science/Statistics
Technologies
GA4, Amplitude, Mixpanel, Segment, SQL
Responsibilities
Architect measurement frameworks and lifecycle KPIs for new mobile app launches; build and mentor high-performing insights teams; redefine cross-platform video insights strategy; design primary research methodologies to validate business models; ensure data integrity and QC across analytics pipelines; translate complex data into actionable executive narratives; align technical analytics, developers, and content units.
Seniority
Director, strategic leadership & team building