Influence Manager
Core
Lead influencer marketing campaigns for L'Oréal, managing strategy, execution, and relationships with influencers and agencies to drive brand objectives.
Role type
Senior Influencer Marketing Manager (Strategy & Execution)
Builds
Influencer marketing campaigns, content activations, and brand ambassador programs for L'Oréal beauty products.
Domain
Beauty & Cosmetics / Influencer Marketing
Deliverable
product features
Required skills
Influencer strategy development, campaign management, stakeholder management, negotiation, data analytics, trend analysis, relationship management
Preferred skills
Experience with paid and organic influencer programs, familiarity with influencer marketing tools (e.g., Traackr), passion for beauty industry
Technologies
Traackr, Instagram, TikTok, YouTube, Snapchat
Responsibilities
Develop and implement comprehensive influencer marketing strategies; manage annual and campaign budgets; oversee influencer outreach, negotiation, and contracting; lead end-to-end campaign execution from ideation to performance analysis; ensure compliance with advertising standards; analyze campaign data to provide actionable insights; maintain updated influencer databases and monitor cultural trends.
Seniority
Senior, hands-on IC with team leadership