Social Creative - Copy (m/w/d)
Core
Social Creative Copywriter developing platform-specific content, hooks, captions, and video scripts for TikTok, Instagram, LinkedIn, and YouTube to drive brand engagement and cultural relevance.
Role type
Social Creative Copywriter (IC)
Builds
Social media campaigns and content formats for top-tier national and international brands
Domain
Digital Marketing / Social Media / Advertising
Deliverable
product features
Required skills
Social-first storytelling, multi-platform content adaptation, copywriting (hooks, captions, scripts), trend and creator culture analysis, client presentation
Preferred skills
Visual concept development, cross-functional collaboration, autonomous project management
Technologies
TikTok, Instagram, LinkedIn, YouTube
Responsibilities
Develop creative concepts and content formats for various social platforms; Write attention-grabbing text including hooks, captions, creator briefings, and video scripts; Adapt ideas for different platforms (TikTok vs. Instagram vs. LinkedIn); Collaborate with Art Directors, Strategists, and Production teams; Present ideas to clients and internally; Monitor creator trends and cultural developments.
Seniority
Mid-level (2–3 years experience)