Digital User Experience Lead (CRO)
Core
Own a structured, always-on experimentation programme across key digital surfaces (landing pages, assessment flows, activation, onboarding) to optimize patient acquisition and activation for a weight-management platform.
Role type
Senior Conversion Rate Optimization (CRO) Lead / Digital User Experience Lead
Builds
Digital acquisition and activation experiences for a global weight-management program (Juniper) combining medication, nutrition, and clinician-led care.
Domain
Health & Wellness / Digital Health / Weight Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
statistical literacy (power, sample size, significance), hypothesis formulation, funnel analytics, behavioral data analysis, qualitative research synthesis, roadmap prioritization, cross-functional collaboration, experiment design, metric tracking
Preferred skills
patient empathy, strategic instinct for experiment selection, knowledge of post-sales lifecycle optimization
Technologies
funnel analytics tools, session recording tools, statistical analysis tools
Responsibilities
Combine quantitative and qualitative signals to develop hypotheses on user experience performance; run structured discovery quarters to change roadmap priorities; write read-outs linking results to next hypotheses; build and maintain a coherent experimentation framework; sequence experiments to validate assumptions before big builds; collaborate with design, product, and clinical teams to ship tests; track post-launch metrics and diagnose outcomes.
Seniority
Senior, hands-on IC