Campaigns Manager
Core
Design, run, and iterate multi-channel B2B demand generation campaigns (email, social, paid, events) to drive pipeline and revenue in collaboration with SDRs.
Role type
Senior B2B Demand Generation Campaigns Manager
Builds
Outbound campaigns, paid channel funnels, and test-and-learn experiments for a SaaS employee engagement platform
Domain
B2B SaaS / Demand Generation
Required skills
B2B demand generation, multi-channel campaign management, paid channel optimization (Google Ads, LinkedIn), marketing automation, CRM management, data analysis, A/B testing, cross-functional collaboration
Preferred skills
SaaS experience, high-growth environment experience, AI literacy for marketing, Salesforce/HubSpot/Google Ads certifications
Technologies
HubSpot, Salesforce, Salesloft, Google Ads, LinkedIn Ads
Responsibilities
Lead multi-channel campaign development and execution; Partner with product marketing on messaging; Translate intent data into campaign plays; Own campaign opportunity, pipeline, and revenue metrics; Build and run continuous A/B testing and experimentation roadmaps; Partner with RevOps and Sales on data integrity and speed-to-lead
Seniority
Senior, hands-on IC