Content Marketing Manager
Core
Create content and educational resources to drive consumer advertisers to launch and scale on AppLovin Ads.
Role type
Content Marketing Manager (AdTech)
Builds
Content programs, playbooks, tutorials, guides, and seasonal campaigns for advertiser acquisition and success.
Domain
AdTech / Performance Marketing
Deliverable
product features
Required skills
Exceptional writing, content strategy, data analysis, self-direction, campaign planning
Preferred skills
Performance marketing content experience, big data platform querying, video scripting/production, ad platform marketing background
Technologies
PostHog, Superset, Trino
Responsibilities
Own the advertiser content program end-to-end (calendar, creation, distribution, tracking, iteration); Create content to accelerate advertiser launches; Build playbooks and guides to help advertisers succeed; Plan seasonal campaigns around key advertiser moments; Analyze performance data to optimize content.
Seniority
Mid-level, hands-on IC
