Executive Director Marketing & Communications
Core
Lead the integration of marketing, communications, and digital functions to deliver a unified strategic narrative and strengthen brand reputation for a major Australian global university.
Role type
Executive Director Marketing & Communications
Builds
Unified strategic narrative, brand reputation, and audience-centred experiences across domestic and international markets.
Domain
Higher Education / Global Brand Strategy
Deliverable
product features
Required skills
Brand strategy, market development, audience engagement, customer experience (CX), proposition development, campaign management, enterprise communications, media relations, government relations, crisis communications, change leadership, stakeholder management, strategic planning, revenue diversification, operating model design.
Preferred skills
Experience in higher education or commercial services sector, expertise in digital platforms and emerging technologies, data-driven decision-making.
Technologies
Digital platforms, emerging technologies, data analytics tools.
Responsibilities
Lead the integration of marketing, communications, and digital functions; drive a differentiated market positioning; support university priorities including revenue diversification and alumni engagement; embed effective operating models to improve efficiency; advise senior leadership on strategic objectives.
Seniority
Executive, strategic leadership
