Audience Editor, NYT Wirecutter
Core
Lead editorial programming and personalization for Wirecutter's ecommerce initiatives, specifically the Wirecutter Store, by crafting messaging, copy, and campaigns that align journalism with commerce goals.
Role type
Senior audience editor (ecommerce & personalization)
Builds
Wirecutter Store messaging, lifecycle flows, and personalized reader experiences
Domain
Ecommerce journalism & digital audience engagement
Deliverable
product features
Required skills
editorial judgment, line-editing, email newsletter management, lifecycle/CRM program design, A/B testing, analytics interpretation, cross-functional collaboration, project management
Preferred skills
experience with product-focused journalism, familiarity with ecommerce operations, strong organizational skills
Technologies
email platforms, analytics tools, A/B testing frameworks
Responsibilities
Write and line-edit copy for newsletters, lifecycle flows, push/SMS, and on-site promos; create messaging frameworks for major Store moments; maintain a unified Store messaging style guide; partner with marketing to optimize user engagement across the lifecycle; design editorial experiments to improve reader engagement; maintain a unified promo calendar integrated with broader editorial strategy; collaborate with product and data teams to design reader journeys connecting journalism to the Store.
Seniority
Senior, hands-on IC