Performance Marketing
Core
Part-time digital marketing consultant driving sales and ROAS for a D2C lab-grown diamond jewelry startup via paid ads, email, and SMS.
Role type
Performance Marketing Consultant (Freelance/Part-time)
Builds
Interactive ads, landing pages, and sales campaigns for a digital-first jewelry brand.
Domain
D2C E-commerce / Fine Jewelry / Lab-grown diamonds
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Google Analytics, Meta Ads, Shopify, Email/SMS marketing, Ad tech troubleshooting
Preferred skills
Luxury/lifestyle brand experience, High-ticket order management
Technologies
Google Ads, Google Analytics, Meta Business Manager, Bik, Shopify
Responsibilities
Develop interactive ads using product photos/videos, create Shopify landing pages, manage and optimize Google/Meta ad campaigns, execute daily email/WhatsApp/SMS campaigns, implement exit popups and lead generation strategies.
Seniority
Junior to Mid-level, hands-on IC