Influence Manager - Beauty Account
Core
Lead influencer marketing campaigns for a large beauty client (L'Oréal), managing strategy, execution, and team leadership.
Role type
Influencer Marketing Manager
Builds
Influencer marketing campaigns and programs for beauty brands
Domain
Beauty industry + Influencer marketing
Deliverable
product features
Required skills
Influencer campaign management, strategy development, relationship management, budget management, data analytics, trend analysis, social media platform expertise
Preferred skills
Passion for beauty/skincare, familiarity with luxury and mass-market sectors, experience with paid and organic programs
Technologies
Traackr, Instagram, TikTok, YouTube, Snapchat
Responsibilities
Develop and implement influencer marketing strategies; Identify key influencer segments and collaboration models; Manage annual and campaign budgets; Build and maintain relationships with influencers and agencies; Lead end-to-end execution of paid influencer campaigns; Utilize data and analytics to measure performance and provide insights
Seniority
Mid-Senior, hands-on IC