Copywriter, Creative Services
Core
Write and present creative messaging strategies and concepts for multi-channel marketing campaigns to drive revenue and engagement for AAFP membership, education, events, and services.
Role type
mid-level B2C copywriter (healthcare association)
Builds
digital and print marketing assets (websites, social media, emails, brochures, direct mail, video/audio scripts)
Domain
healthcare + professional associations
Deliverable
product features
Required skills
B2C marketing copywriting, storytelling, grammar, proofreading, SEO/AEO, email marketing, social media copy, paid media copy, event marketing copy, video/audio scriptwriting, AI tool utilization
Preferred skills
multi-generational audience adaptation, Microsoft Office, Jira, healthcare industry experience, advertising agency experience
Technologies
AI tools, Microsoft Office, Jira
Responsibilities
Craft persuasive audience-centered copy using brand guidelines; develop strategic messaging supporting marketing priorities; write, edit, and proofread integrated campaigns across digital and print channels; partner with design teams to execute creative concepts.
Seniority
Mid-level, hands-on IC