Organic Marketing Manager
Core
Own and grow Aurify's organic marketing engine across social channels to drive consumer adoption of an AI-powered creative platform.
Role type
Senior Organic Marketing Manager (B2C AI product)
Builds
Repeatable organic growth systems, viral content loops, and creator campaigns for an AI video/avatar platform
Domain
AI / Social Media / Consumer Tech
Deliverable
product features
Required skills
Organic growth strategy, social media ecosystem mastery (TikTok, Instagram, YouTube, X), viral content instincts, data-driven decision making, campaign management, KPI tracking, cross-team collaboration
Preferred skills
Marketing AI consumer products, scaling B2C brands from early stage, creator/influencer/UGC program management, product-led growth knowledge, SEO/content marketing, familiarity with generative AI tools
Technologies
TikTok, Instagram, YouTube, X, Facebook, Reddit, generative AI tools
Responsibilities
Own organic growth strategy across key social channels; build systems for consistent content production; partner with creative teams on campaigns; spot emerging trends and cultural moments; develop viral growth loops and referral programs; shape brand voice; collaborate on influencer and affiliate strategies; manage content calendars and cross-team coordination; track performance and competitors; set KPIs and report results; continuously experiment with new channels and formats
Seniority
Senior, hands-on IC