Staff Business Analyst
RemoteNo visa sponsorship
Core
Investigate offline and direct mail channel performance, build attribution models, and develop dashboards to guide marketing decisions.
Role type
Staff Business Analyst (Marketing Analytics)
Builds
Attribution models, dashboards, and frameworks for offline/direct mail testing
Domain
Marketing / Data Science
Deliverable
production ML models
Required skills
SQL, Python, statistical modeling, BI tooling (Hex/Mode), data layer investigation, vendor model evaluation
Preferred skills
Bayesian measurement, experimentation design, dbt, difference-in-difference, incrementality testing
Technologies
SQL, Python, Hex, Mode, dbt
Responsibilities
Investigate channel performance proactively, build response/lift models, manage multi-cell test mail merges, develop KPI dashboards, communicate findings to stakeholders
Seniority
Staff, hands-on IC