Media Strategy & Deployment Manager - International Beverages
Core
Deploy the New Consumer Engagement Model (NCEM) and 5S framework across international markets to ensure operational rigor, analytics, and measurable ROI for media plans.
Role type
Manager, Media Strategy & Deployment
Builds
Integrated media plans, standardized processes, and holistic reporting on Paid, Owned, and Earned media.
Domain
CPG / International Beverages / Digital Media
Required skills
Media planning, digital marketing operations, data analysis, process implementation, compliance management, stakeholder coordination, KPI tracking, platform partnership management.
Preferred skills
Experience with AI, automation, and personalization engines.
Technologies
Excel, Power BI, Tableau, Growth Navigator, Meta, Google, TikTok, Spotify.
Responsibilities
Integrate the 5S framework into market media plans; maintain planning templates and process documentation; partner with market media leads to align creative assets with platform behaviors; track adherence to Media Sufficiency principles; support execution of global programs (e.g., Apollo, Pepsi UEFA); assist in pilot launches for new brands; track adoption of media KPIs and ROI metrics; aggregate media data for reporting; coordinate with global platform partners and agencies.
Seniority
Manager, hands-on IC