Director of Brand & Creative
Core
Build and own a unified Brand & Creative function from the ground up to drive pipeline, demand, and revenue results.
Role type
Director of Brand & Creative (Strategy & Leadership)
Builds
Brand strategy, creative systems, content calendars, and multidisciplinary teams (content, social, design)
Domain
B2B SaaS Marketing
Deliverable
product features
Required skills
Brand strategy, creative direction, team leadership, pipeline generation, editorial planning, brand standards, cross-functional partnership, data-driven decision making, systems thinking
Preferred skills
B2B SaaS experience, agency background, player-coach leadership style
Technologies
macOS, Slack, Google Workspace, Zoom Webinar, Asana
Responsibilities
Define mandate and operating model for new Brand & Creative function; Lead multidisciplinary team across content, social, and design; Own editorial calendar and creative execution across the funnel; Partner with Demand Gen and Product Marketing to close content gaps; Define and measure impact on pipeline and demand; Represent function in marketing leadership forums.
Seniority
Director, hands-on IC with strategic leadership